01
Gen Digital — 2024 · 2026
Product strategy and delivery for subscription portals serving 400M+ users. Generated $10M in annual revenue, reduced churn by 1% via AI dynamic pricing feature, and doubled delivery velocity.
Website · Subscription · AI · P&L
02
AB InBev — 2020 · 2023
AB InBev’s first esports platform, pitched and launched from zero. Drove 4,500% user growth and $350K+ yearly ROI while leading a team of five.
Startup · Website · Gaming · Esports
03
STRV — 2023 · 2024
Second consumer mobile product delivered from concept to market-ready release, in the fitness space.
iOS · Android · Fitness
04
AB InBev — 2019 · 2020
Zero-downtime, zero-bug launch of a critical internal finance platform. Owned change management including 10 training sessions across Europe, delivering NPS 33.
Internal Platform · Website · Finance · Salesforce